The Property Council of Australia will be launching a project designed to activate Brisbane’s CBD by encouraging people to come back in to the city either for work or play (or both).
The project, being run in conjunction with Brisbane City Council, the Queensland Government and a range of businesses, is called BNEVIP (https://bnevip.com/) and will run from Tuesday 8th March until Friday 8th April.
During that period anyone coming into the city, including those coming in for work as well as people coming in to shop or just to have fun, can ‘scan in’ using a QR code at participating retail buildings or offices to participate.
In order to be eligible to win the main prize – a Brisbane-based prize package valued at over $36,000, entrants must come into the CBD on at least ten days during the period of the promotion. As well as the main prize, a weekly prize of $1,700 will be up for grabs every Friday during the promotion where the winner will be someone who has recently scanned one of the QR codes.
Tantalisingly, the website states that it hopes to ‘set a template for future activation campaigns’.
For full information on how to participate, go to https://bnevip.com/.